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Northern Kentucky Barbell Branding

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Description
Nothing says tough as nails like America, or 'Merica for some! This branding was done in conjunction with the Ft Wright Cross Fit branding, the gym is also tied to a very serious weight lifting group. This barbell branding had to stand out it's own, but I wanted it to feel like it also belonged to the gym in some way. That's where the crest design comes in, it helps to make the two brands a little recognizable to each other.