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Cross fit branding is a tricky sort, it's becoming quite difficult to stand out among the sea of ever growing gyms and dumbbell logos, or strong guy cutouts. Recently I've had a definite pleasure creating the Ft Wright Cross Fit branding, a gym located in Northern Kentucky. The style used to create the main logo, made the offshoots, Children's Cross Fit and the Endurance Team, much easier to incorporate into the identity. These logos will be used on apparel, print work and all things in between, so they need to have a consistent style between them. So included with the color are black and white versions of each design, making things easier throughout any process.